STUDY MATERIAL

International marketing notes – complete notes of international marketing

INTERNATIONAL MARKETING NOTES

Mukesh Trehan and Ranju Trehan who are the experts of marketing field designed the International marketing notesInternational marketing notes are written for the assistance of students so that they can reach the height of success in the range of international marketing.

Meaning- International market is wider than export marketing. In export marketing, surplus products are exported to foreign markets but the business unit does not undertake full-fledged marketing operations in foreign nations. International marketing includes both export marketing as well as direct marketing activities undertaken in foreign nations. Under direct marketing, full-fledged marketing operations are undertaken in various nations of the globe, like setting up distribution network, launching advertising personal selling, sales promotional programmes in foreign nations. In direct marketing, global manufacturing companies subsidiaries to undertake full-fledged marketing activities in other nations.

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INTERNATIONAL MARKETING NOTES COVERS TWELVE CHAPTERS

1AN INTRODUCTION
2INTERNATIONAL MARKETING ENVIRONMENT
3FOREIGN MARKET ENTRY MODES
4PRODUCT PLANNING
5BRANDING, PACKAGING, LABELLING
6PRICE QUOTATIONS AND PAYMENT TERMS
7PROMOTION OF PRODUCTS ABROAD
8ADVERTISING
9PERSONAL SELLING
10MANAGEMENT OF DISTRIBUTION CHANNEL AND LOGISTICS
11PRICING
12SELECTION AND APPOINTMENT OF FOREIGN SALES AGENT

The popular definitions of international marketing are given below:

 

  1. According to Harold, “Procedure of establishing multinational physical distribution channels and undertaking various activities for selling the products and services in different nations.”

 

  1. According to Van Terpestra, “Process of planning, designing executing marketing strategies to achieve marketing objectives in the markets of other countries.”

 

  1. According to Hess and Cateora, “To make available company’s products and services to more than one country’s customers for use.”

 

  1. According to Backman and T.N. Davidson, “The performance of all activities necessary for ascertaining the needs and wants of markets, planning product availability, effecting transfers in ownership of products, providing for their physical distribution and facilitating the entire marketing process in more than one country .”

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