Hello and welcome friends in our retail management notes article. Most important thing is that retail management notes are designed by expert of commerce field named “Mukta jain” with the assistance of Samridhi gupta. She lives in district Karnal ( Haryana ) and teach in renowned collage of Karnal named Dyal singh collage. Twelve lesson will be discussed in below given pdf file. All chapters are important as you will get complete knowledge regarding RM.
INTRODUCTION-Customer is essential for any kind of business activity. But it is very difficult for a manufacturer to reach a customer directly. The manufacturer sells his products to a wholesaler who buys the goods in large quantities. But the number of wholesalers is also very less. Thus to reach the final customer, a retailer is required. A retailer is the final link in the supply chain. He links the wholesalers and the customers. Retailing is one of the world’s largest and fastest growing industries.
DOWNLOAD RETAIL MANAGEMENT NOTES
RETAIL MANAGEMENT NOTES COVERS FOLLOWING CHAPTERS
|1||MEANING, NATURE, SCOPE|
|2||THEORIES AND MODEL|
|3||STRATEGIC PLANNING AND OPERATIONS MANAGEMENT|
|4||PRIMARY RETAILING STRATEGIES (LOCATION OF BUSINESS)|
|5||MERCHANDISE PLANNING AND COMMUNICATION|
|6||SECURITY ISSUE OF RETAILING|
|9||ORGANISATIONAL STRUCTURE IN RETAIL INSTITUTIONS|
|10||APPLICATION OF INFORMATION TECHNOLOGY|
|11||FOREIGN DIRECT INVESTMENT|
|12||RETAIL STORE MANAGEMENT, MATERIAL HANDLING & ENERGY MANAGEMENT|
Over the time, the world has seen a great change in the concept of retailing from a single retailer selling many goods to a number of retailers selling specialized goods to big malls selling a variety of branded goods under one roof to electronic retailing where people buy goods using internet. The huge transformation in the concept of retailing over a past few decades has led the need of studying retailing as a separate discipline.
SOME IMPORTANT TOPICS ARE ALSO ADDED IN RETAIL MANAGEMENT NOTES FOR THE EXAM PURPOSE.
Retailing: Concept, characteristics and importance; Theories; Strategic planning ; Planning location of retail institution; Trading area analysis; Deciding the most desirable type of location; Choice of a general area; Choosing and evaluating a particular site; Store layout; Material handling.
Organisational structure in institutions: Classification in institutions; Store based in non-store based organisations; Process of setting up a organisation; FDI .
Store management: Blueprinting operations, Deciding layout; Energy layout; Security issues; Applications of information technology .
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